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7 reasons why you should wear branded workwear

Think branded workwear is an unnecessary expense, or just for the corporate giants?

You might be surprised to know how cost-effective branded workwear can be, whether you’re a local team of 2 or you’ve a workforce of 500.

But it’s not all about cost; branded workwear can add real value to your business, in ways you might not have considered before.

So, what could your business stand to gain? 

Unlimited, cost-effective advertising

Just think – every time your employees interact with customers, or are seen by the public, your brand is getting seen too. That’s a significant amount of advertising which continues to add value every time your workwear is worn. In fact, you’ll benefit from a level of repeated exposure that is difficult to achieve, at least not without substantial and continuous investment.

Your brand, better known 

It’s a common goal for businesses, but brand awareness doesn’t have to involve large capital and strategic planning – simply putting your brand on your staff’s uniform will reinforce and build awareness of your business, day in, day out. When reputation is paramount, greater familiarity with your brand helps to promote repeat custom and attract new customers.

Reassurance for your customers 

Have you considered that your customers might prefer to see an employee in branded workwear? Recognisable company clothes can provide reassurance for customers, helping to instil trust and peace of mind. Whether your staff are on the shop floor, directly serving customers, or visiting their home or place of work, branded workwear will reassuringly show them who you are and who you work for.

The right message sent

Each time your employees are in front of your customers they’ll be representing your company and impacting on your customer perceptions. Branded workwear tells your customers that your business is professional – and with greater recognition and improved reputation comes an expectation of the standard of care they are likely to receive.

Staff that feel they belong

It’s true that branded workwear can make your staff feel good; reinforcing the idea of working as a team, it can promote a feeling of belonging amongst employees, as well as an enhanced sense of responsibility and accountability. It’s good for business too - when your staff take pride in the work they do, productivity and performance also improve.

A confidence boost 

When your staff put on your branded workwear they’re not just putting on a uniform - just as every employee is representing your company, your company is also representing your employees. Affiliation with a successful business can bolster confidence and encourage individuals to aim higher and perform better – the ideal brand ambassadors for your business.

For every scale of business 

It’s not just multinational corporations that stand to benefit. The great thing about branded workwear is that it can be used by every type of business, no matter the industry and whatever the scale. From shop floors to canteens and everything in between, your business can take advantage of a smart, professional-looking workforce who continue to promote your brand at every opportunity.

Each time your employees are in front of your customers they’ll be representing your company and impacting on your customer perceptions. Branded workwear tells your customers that your business is professional – and with greater recognition and improved reputation comes an expectation of the standard of care they are likely to receive.

Could you be getting more from your workwear? If you’d like to discuss your workwear options in more detail, we’d be very happy to help – just get in touch with one of our team for a friendly, no-obligation chat.