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 Customer  Satisfaction

Customer Satisfaction

Self-praise is no recommendation. That’s why we ask an independent research company, The Leadership Factor, to conduct customer satisfaction surveys on our behalf.

The surveys are designed to help us understand more objectively how satisfied our customers are with the workwear and workplace services that we provide. The survey results confirm that the hard work and dedication of our service people really do place us head-and-shoulders above the competition.

Since 2004 we’ve used The Leadership Factor to survey our customers, quarterly for the first year that they are with us, then annually.

In 2017 The Leadership Factor conducted 417 telephone interviews, including new, existing and lost Johnsons Apparelmaster customers, as well as customers of our competitors. The survey measured 16 requirements that matter most to our customers and those of our competitors, including handling of service issues, staff helpfulness and staff responsiveness. The ‘People Requirements’ diagram below highlights that we out-performed our key competitors in delivering customer satisfaction on each requirement, when ranked out of 10.


Satisfaction Index™

Our customer satisfaction rating puts Johnsons Apparelmaster in the top third of companies that The Leadership Factor surveys annually in its own league table – the Satisfaction Index™.